Tuesday, February 15, 2011

Singapore Tourist Guide Uniquely Singapore Experiences to Visitors

SINGAPORE Tourist guides are important frontline tourism ambassadors in delivering Uniquely Singapore experiences to visitors. As we move towards our Tourism 2015 targets to receive 17 million visitor arrivals and S$30 billion in tourism receipts, there is a need to build a pool of capable tourist guides to meet this demand. Through ITGD, passionate individuals interested to join the tour guiding fraternity can learn more about this profession first-hand. The STB will continue to work with STG and private sector to strengthen this industry, and ensure that tourist guides remain relevant through enhanced training and specialisation of skills,” said Ms Caroline Leong, Director of Travel Services and Hospitality Business, STB.

Now into its fifth year, this year’s ITGD will be held at one of the nation’s iconic architecture, the National Museum of Singapore. Visitors to the museum can sign up for free guided tours of its Singapore Living Galleries as well as architectural highlights conducted by professional licensed tourist guides. In support of this event, the museum is offering a discounted admission of $5 to the Singapore History Gallery and Greek Masterpieces from the Louvre exhibition.

“Art and history are important components of a country’s heritage. As an art and heritage destination in Singapore, we are happy to host the International Tourist Guide Day at the National Museum where the guides can share anecdotes of Singapore’s history and the museum’s legacy with everyone,” shared Ms Lee
Chor Lin, Director of the National Museum of Singapore. “This is a forward step towards greater awareness of art and heritage in Singapore.”

Visitors can get acquainted with lesser-known facts about the museum’s architecture and learn how Singapore’s multi-racial and multi-cultural society evolved through the times by visiting the lifestyle themed Living Galleries Food, Fashion, Photography and Film & Wayang. The tours will be conducted in either
English or Mandarin. In addition, the public can also enjoy other fringe activities like balloon sculpting, Chinese calligraphy and traditional games of chapteh and five stones.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand.

About National Museum of Singapore
With a rich history dating back to its inception in 1887, the National Museum of Singapore is Singapore’s oldest museum with the youngest and most innovative soul. Designed to be the people’s museum, the 120-year-old prides itself on introducing cutting-edge and varied ways of presenting history to redefine
conventional museum experience.

Described as the latest cultural icon, the museum hosts challenging and vibrant festivals and events all year round and is far from being just a space for exhibitions and artefacts. The programming is supported by a wide range of facilities and services including F&B, retail, Resource Centre, Gallery Theatre and the Public Sculpture Garden among others. With a rich history dating back to 1887, the National Museum of Singapore re-opened in December 2006.


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