Australia is the sixth largest country in the world and has a population of 20 million people. It is about the same geographic size as the 48 mainland states of the USA and 50 per cent larger than Europe, but has the lowest population density in the world - only two people per square kilometre. The Australian environment is unique. From unspoilt beaches, tropical rainforests, rugged mountain ranges and vast tracts of desert, it is a country of contrasts. With the reverse seasons of the northern hemisphere, Australia enjoys a largely temperate climate. Most of Australia receives more than 3,000 hours of sunshine a year, or about 70 per cent of the total possible hours.
Examples of Australia's natural wonders include the Great Barrier Reef and Kakadu National Park. The Great Barrier Reef is as big as the total combined area of the UK and Ireland, and contains more than 1,000 islands, from sandy bays to rainforest isles. Australia's tropical Top End is a landscape of towering sandstone escarpments that cradle some of Kakadu National Park’s treasures. Australia is also home to fourteen World Heritage listed wilderness areas.
Australians’ care about their unique environment. As such, sustainable tourism is an important factor in policy making. The Australian government is committed to and works closely with the tourism industry to deliver an environmentally sustainable and socially responsible tourism product. A significant contribution to tourism growth is made by cultural tourism. The experiences generated by Australian performances, visual arts and our heritage are unique. Cultural tourism embraces the full range of experiences visitors can undertake to learn what makes a destination distinctive its lifestyle, its heritage, its arts, its people - and the business of providing and interpreting that culture to visitors.
International visitors to Australia are attracted by the distinctive features of Australian culture which cannot be duplicated elsewhere in the world. Their interest includes seeing and learning about Indigenous culture and undertaking activities relating to Indigenous customs, for example, visiting a gallery or museum, or taking a tour involving Indigenous culture.
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